InfoTech

October 16, 2009

Microsoft Bing, in a Soda can!

 

Enjoy Microsoft Bing, in a Soda can!

 

 

To see which Microsoft product groups are trying hardest to boost their standing among the company’s employees, just look at the soda in the refrigerators.

 


The Microsoft Bing team is currently offering in cans in refrigerators on the Redmond campus, trying to increase awareness and usage of the search engine among employees — hoping that they’ll then help “evangelize” Bing to outsiders.

Bing stickers are also popular fixtures on Microsoft laptops.

 
Three years ago, it was Windows Vista Talking Rain in the Microsoft refrigerators, but employees aren’t likely to see a Windows 7 soda, company insiders say. The Windows team, under no-nonsense divisional president Steven Sinofsky, is focusing its marketing dollars for the Oct. 22 product launch more on external audiences — the people who actually pay to use the operating system.

No word yet on whether the Bing soda is better than the Windows Vista soda was. But based on early reviews, at least, the new Windows software shouldn’t have nearly the bad aftertaste that the last one did.

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September 25, 2009

Yahoo’s new web portal goes live

 

Internet giant Yahoo has relaunched its web portal, supported by a $100m global advertising campaign.

 

The new front page makes room for content and services from rivals

The new front page makes room for content and services from rivals

 
 
The company hopes the website refresh will boost both traffic and revenues.

Yahoo will also open its home page to rivals, allowing users to integrate third-party web services like Facebook or Hotmail into its portal.

Yahoo has been struggling to turn its position as the world’s most popular website into profits. The portal is the first move of new boss Carol Bartz.

 
 
 

yahoorichriley
 

Rich Riley says, “Yahoo can remain at the centre of the web experience”

 
 
 
 
Partnerships:

The new portal, however, also has an unprecedented number of links to non-Yahoo websites, potentially taking traffic away from Yahoo’s sprawling network of news, weather, finance, email, messaging, and picture services and more.

In the UK, for example, the Yahoo website features top headlines from the Telegraph, Guardian and Daily Mail newspapers.

Since the beta version of the Yahoo website was launched in the UK, Yahoo has become the second-largest source of online traffic to the Telegraph’s website, said Mr Riley.

Yahoo is getting a share of the advertising revenue generated by this traffic to partners. Read more…

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